| e-Business | Support and optimization of business processes; creation of new business models in e-commerce and m-commerce, business to business, business to consumers, internet security and other areas; supporting SME’s on the marketplace. | |
| e-Culture | Preserving and presenting cultural heritage in line with the challenges of the future; demonstrating valuable cultural assets clearly and informatively using state-of-the-art technology. | |
| e-Entertainment | Supplying digitized entertainment products and services; entertaining the user in this world's variety of languages and its cultural diversity; supporting movement from one-way to two-way, from single to multiple players, interactive entertainment and the synergy between analogue and digital platforms. | |
| e-Government | Empowering citizens and serving public services clients; fostering quality and efficiency of information exchange and communication services in governmental and public administrative processes; strengthening participation of citizens in information society decision making. | |
| e-Health | Developing the consumer-centered model of health care where stakeholders collaborate, utilizing ICT, including internet technologies to manage health issues as well as the health care system. | |
| e-Inclusion | All measures supporting IT integration of least developed countries into the Information Society. Reducing the "digital divide" and “content gap” between technology-empowered and technology-excluded communities and groups - such as rural areas and women. Bridging society through multimedia. | |
| e-Learning | Serving the needs of learners to acquire knowledge and skills for a complex and globalizing world; transforming schools, universities and other educational institutions through interactive, personalized and distributed learning resources; creating active e-learning communities and target models and solutions for corporate training, supporting first steps in multimedia. | |
| e-Science | Fostering global collaboration in key areas of science, and the next generation of infrastructure that will enable it; providing measures to promote and demonstrate scientific processes and make them accessible to citizens; scientific projects articulated through new media. | |
| YT e-content on creativity &culture | This Youth Award will be given to the most innovative online platform showcasing youth ’s potential to create creative contents with the use of new media or cultural retrospective.Topics include:inidigenous knowledge,art,new media). | |
| YT e-content on development | This Youth Award will be given to the most informative and “youth friendly ” online platform focusing on the major topic of the UN Millennium Development Goals (poverty reduction,environmental sustainability,social justice,health care or peace issues). | |
| YT e-content on freedom of expression and engagement | This Youth Award will be given to the most influencial and engaging online platform facilitating young people ’s involvement in the following topics:political participation,e-Government,youth voter mobilization,human rights,youth community) |