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Adding values to ideas, creativity and interaction in the knowledge society. In the new scenario of enlarged Europe there is a need to catalyse a common understanding both censuring and promoting cultural diversities and sharing a common vision of the European Society. Young people and their potential creativity could play a relevant role in such a scenario particularly if supported by digital technologies. Digital technology is affecting our full life not only in health, security, safety, work and similar fields, but mainly cultural interests, creativity, entertainment, communication and relationship.
Digital media have dramatically increased the possibilities open to the artist, either by creating new forms or by bringing the costs of production within reach of individuals. As well as specifically digital media, music, still images and video are three significant areas where the costs of producing a finished work have dropped so radically that new young talents are emerging. Digital technology, and in particular the Internet, has completely overturned traditional ideas about distribution. Any work that can take a digital form can be infinitely reproduced at minimal cost. Young people especially will be galvanised if they feel that others will see their efforts. The instant global network of the Internet has made the building of special-interest groups unprecedented easy. These spaces are where artists talk, and are excellent places to gauge the state of a scene. Up until now looking to some technologies we are still facing a “library without books”, ICT companies are still looking for the so called “killer applications”, on the opposite side there are some applications and technologies that let the user foresee some useful service but are not yet well focussed or developed at the moment.
Alfredo M. Ronchi, expert in communication, digital content and knowledge management, is the General Secretary of the European Commission-MEDICI Framework, Secretary of the Working Group on EU Directives and Cultural Heritage and head of the representative of OCCAM NGO at UNO International Centre in Vienna. He is appointed by ICNM as a member of the World Summit Award Grand Jury and President of eContentAwardItaly the Italian pre-selection of the World Summit Award. He is the programme Chair of the Cultural Track of the IX International World Wide Web Conference, May 2000 Amsterdam (NL), Chair of panels “On culture in a world wide information society” WWW Conferences 2001-2005 Founding Chair of the International Conference Cultural Heritage Networks Hypermedia, September 96-05 Milan, Co-Chair of Infopoverty Conferences 2001-06 Founding Chair of the panel “Business opportunities from cultural heritage” CeBIT 98-06 Hannover (D). He had active roles in events promoted by The World Bank, Council of Europe, European Commission, IEEE. Alfredo M. Ronchi is appointed as an expert c/o the European Commission, the Council of Europe, CNR and member of the Scientific Committee c/o Infopoverty, Fondazione Italiana Nuove Comunicazioni, Global Forum, Sacred World Foundation.
Mr. Ronchi is a professor at Politecnico di Milano (Engineering, Architecture & Industrial Design Faculties).
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